Ways2Go is an initiative that encourages citizens of Rotterdam and The Hague to be more conscious about the way that they are traveling. The main goal of this campaign is creating awareness for the environment and making sure everybody feels comfortable with the way they are commuting. The Ways2Go campaign gets carried by five characters that each have their own specialty.
Social Media Agency WeDigital hired me to develop these characters from scratch, and I even had the honors of animating them. Happy with the result so far.
