Client: Ons' Lieve Heer Op Solder
Project: Voices of Tolerance: Sleur
Deliverables: Logo, Brand Identity, Card Deck, Posters, Logo Animation, Social Creatives, Interviews
Museum Ons’ Lieve Heer op Solder runs a program called Voices of Tolerance for students ages 14–18. Through workshops and museum activities, they explore themes of culture, religion, identity, and diversity.
During the COVID-19 lockdowns, the group partnered with creative agency Gowtu to co-create Sleur, a campaign tackling teen loneliness. The name - meaning both “to drag” and “rut” - was reframed as Sleur elkaar er doorheen (“pull each other through”), transforming a negative phenomena into a message of resilience.
I guided the students in developing the campaign’s content, which spanned memes, video interviews, a song, and a school poster series. Together, we also created a bold visual identity centered on communication, with a logo symbolizing mutual support. To extend the project’s reach, the students designed a physical card deck of conversation starters, available in schools and the museum store.
