Client: Hunkering Open Air
Deliverables: Social Media Creatives, Posters, Flyers
Agency: WeDigital
During the summer of 2019, I had the opportunity to collaborate with the WeDigital. We were entrusted with creating a comprehensive campaign for a boat festival. They would infuse their marketing expertise and I brought my design magic to the table. The initial step involved crafting the festival's logo, laying the foundation for the entire project. It was during this project that I delved into Cinema 4D for the first time, and the creative process truly came to life.
I combined 3D elements with some textures to give a euphoric yet industrial look. The same feeling you get when you're standing on a boat while dancing to your favourite rockband. This experience marked a pivotal moment in my journey, demonstrating not only my adaptability but also my ability to bring creativity and innovation to diverse aspects of the branding and promotional process.
![](https://cdn.myportfolio.com/adcfd10476892840a1f36456617f4de6/2199c0b0-86f8-49de-a926-6687108214aa_rw_1920.png?h=635108f72bca67840164aba489165b85)
Hunkering means desire in Dutch. The target audience longs for the party and freedom and that's what Hunkering stands for. I translated this desire into fire.The Hunkering logo is based on a flame that also makes a subtle H.
The font for this brand is Barlow. A industrial typeface with some subtle rounded details.
The font for this brand is Barlow. A industrial typeface with some subtle rounded details.
![](https://cdn.myportfolio.com/adcfd10476892840a1f36456617f4de6/9ce18ae7-e4fd-436c-af27-b0cf0f223d5a_rw_1920.png?h=9a45eb46dcdca3bfdc1a04fe385b322d)
![](https://cdn.myportfolio.com/adcfd10476892840a1f36456617f4de6/3015f6b9-50aa-4144-84eb-80698ac1f257_rw_1200.png?h=48cf5ebf0b9b76eef050edeccab2492c)
![](https://cdn.myportfolio.com/adcfd10476892840a1f36456617f4de6/a032c90f-06a6-487e-9bd4-4afafcb60f15_rw_1200.png?h=8f0fec39f8ddae94ea10ba9c977f2c5e)
![](https://cdn.myportfolio.com/adcfd10476892840a1f36456617f4de6/c4e65dca-9669-421c-99be-6c2b828aa41c_rw_1200.png?h=f90db4b3e046257fea9b04bef8c79a97)