Client: Gemeente Amsterdam
Project: Richting de Nieuwe Bijlmer
Deliverables: Bumpers, Visuals, Lower Thirds
Creative Team: Director: Yve Baya / Camera 1: Oscar Murphy / Camera 2: Aldo Agaatsz / Edit: Yve Baya / Motion Graphics: Jeffrey Goodett / Color Grading: Aldo Agaatsz / Concept & Production: YVE Ent.

The Bijlmer, situated in the southeastern part of Amsterdam, has a unique and evolving history. For many years, this area grappled with issues related to poverty and crime, earning a reputation as a problematic neighborhood. However, a transformative shift has been underway since the 1990s.
In the face of adversity, the resilient spirit of its residents shone through. In the midst of tough circumstances, people in the Bijlmer found their path to progress through education, sports, and artistic expression.
This documentary series delves into the lives of the new generation of Bijlmer residents, who embody the spirit of positive change. Each individual in this vibrant community shares their personal journey and the ways in which the neighborhood has played a pivotal role in their growth and success.
My role in this project was to craft a visual style that resonated with the unique coolness and dynamism of these individuals. It had to capture their stories and the essence of a neighbourhood that inspires and empowers.

Richting de Nieuwe Bijlmer
Richting de Nieuwe Bijlmer
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