Client: Belvilla
Deliverables: Social Media Creatives
Agency: WeDigital
Belvilla is a versatile platform known for it's big offering in holiday home rentals across Europe. Whether you seek a cozy cottage for a romantic getaway with your significant other or a spacious villa to accommodate the entire family, Belvilla has you covered.
The global pandemic posed challenges for Belvilla in terms of offering their rentals. In 2021, the social media company WeDigital hired me to create visuals for a campaign that promoted ways to recreate the same holiday cottage ambiance at home. It was an opportunity offer a sense of escapism during a time when travel was limited.
The Concept
We conceived the idea for the advent calendar. Starting from the 1st and running through to the 24th of December, we unveiled a series of doors, each containing special surprises for Belvilla's social media followers. Participants had the chance to win various prizes, including coupons, discounts, and small tokens of appreciation.
I scoured the internet for 3D models of doors and other Christmas-related elements and began the creative process. After designing about 12 of them, I started to feel a bit overwhelmed. To break free from the constraints of physics and logic, I shifted my focus solely to aesthetics. It was during this phase that the entire advent calendar project evolved into something I am immensely proud of.
